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C-Beauty Brand Florasis Appoints Gabby Chen New President to Lead Global Expansion

Plans to establish retail presence in Europe and the Middle East and open a flagship in Japan.

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By: Lianna Albrizio

Associate Editor

TikTok-viral C-beauty color cosmetics brand Florasis has named Gabby Chen president of global expansion.  The new Nomadic Glam Collection celebrates tradition and culture by honoring ancient craftsmanship.   Chen previously served as the head of beauty for Lane Crawford Group in China. She founded her cosmetics brand, Mood Editing Cosmetics, which was acquired by NetEase. It played a key role in bringing the Kendall+Kylie fashion line to the Asia-Pacific market.    “I...

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